Selective Insurance
“Picture This” National Television Campaign
The “Picture This” campaign we created for our partners at Selective Insurance began in 2023 with the spot above. It quickly became a success and was rolled out into print, digital, and radio placements.
Using the ‘Picture This’ frame we found a unique way of displaying something going wrong and inserting Selective’s solution or prevention should you be their customer.
By the end of 2023, Selective doubled their investment in the campaign after seeing the results. As of 2024, we partnered in brainstorming additional ways to work the “Picture This” language into the culture of the company.
Still Frames
Behind The Scenes
Credits
Director / Stephen Fiore
Producers / Edward Soto, Ally Evarts
Writer / Stephen Fiore
DP / Michael Curry
Editors / Stephen Fiore, Alexandra Ofiara
Post Sound / Matt Berky, Massive Productions
Color / Ben Handler